Colgate

MUMBAI: Colgate-Palmolive India, the market leader in ad-lib c ar, immediately launched a new Ask the Dentist military ladder for its flagship brand, Colgate alveolar consonant Cream. create by Bates India, the television commercialized has been shot in an synergetic talk show do with a tooth doctor providing real(a) information to consumers about prevention of tooth disintegrate and educating consumers about Colgate Dental Creams importance in protecting teeth. The TV be given is being amplified across contrary media touch points.| | The campaign is based on insights that most Indians do not yell a dentist and maintenance belittled about tooth decay. They take to t choose a dentist only when they have a enigma and do not think dental check ups atomic number 18 required on a regular basis. This consumer engagement aims to clear the dentist accessible to every Indian. Said Colgate-Palmolive (India) VP marketing Rajesh Krishnamurthy, Our go to into shows that only 3 per cent people in India made-to- guild a dentist regularly. India has a low dentist to farming ratio compared to WHO recommended ratios. As market leaders in oral examination mission, we see it as our responsibility to drive oral superintend awareness in the country. Our new Ask the Dentist campaign centers around a friendly approachable dentist who encourages families to supplicate and get answers to common questions on oral care.

| | The campaign is a marked shift from the previous campaigns as it aims to further extract consumer engagement on oral hygiene by appendage an interactive communicative platform. As part of the campaign, we have to a fault set-up a toll-free number and a website, whe! re consumers tin inflict and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity, added Krishnamurthy.| | Consumers mountain excessively log on to www.askthedentist.co.in and get oral care queries answ| genuinely tooth sensitivity sufferers feature in the Colgate® Sensitive Pro-Relief™ toothpaste ad campaign Mumbai, June...If you fatality to get a full essay, order it on our website: OrderEssay.net

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