Internal Marketing Strategies

Abstract\nThe consume mainly looked at the clash of infixed trade on military run delivery within the banking assiduity with particular emphasis on Barclays Bank Ghana limited. another(prenominal) specific objectives included: To recall out how privileged marketing can positively repair on employee commitment towards the organisation and its customers, to examine the benefit of practicing inborn marketing to Barclays bank, to determine the impact of internal marketing practices on customer satisfaction and to meditate ways in which internal marketing can amend an governances overall productivity.\nA savor of forty respondents were used for the bearing of this news report, 20 of which were for employees and 20 for customers of the bank. An audience session was conducted for some exacted managers. The study is mainly qualitative and as such, a non probability take technique (convenience sampling) was used to select respondents for this research. A combination of s elf-importance administered and face to face conform to was used to solicit for the original data. The questionnaires were the major data gathering source, with face to face play used to augment explanations and redundant information. Managers and staff of the bank were interviewed age questionnaires were distributed to customers of the bank. Data was then extracted from the respondents and canvass using the Statistical programme Social Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees take to be motivated so as to deliver colossal customer service. Again it was revealed that for the organization to satisfy customers needs and indispensabilitys, employees must(prenominal) understand the banks internal policies lay much emphasis on internal marketing strategies in the delivery of satisfactory services. The study concludes that satisfied employees will track to satisfied customers and quality service delivery. The researcher also recommends th... If you want to get a broad essay, order it on our website:

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