Strategic Planning - Amazon.com Case Study

1. History Background & deoxyadenosine monophosphate; Development Jeff Bezos was researching the Internet in the prematurely 1990s when he complete that moderate sales would be a perfect expire with e-commerce because book distributors already continual meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a Web website in July 1995 and had sales of $20,000 a schedule week by September. Bezos and his aggroup kept working with the site, such(prenominal) as one-click shopping, customer reviews, and email arrangement verification. Amazon.com went public in 1997. Moves to cementum the Amazon.com strike out include becoming the sole book retailer on the States Onlines public Web site and Netscapes commercialized channel. In 1998, the club launched its online music and video stores, and it began to dish out toys and electronics. By midyear, Amazon.com had attracted so oftentimes attention that its market capitalisation equaled the feature values of rivals Barnes & Noble and Borders Group, even though their combine sales were furthermost greater than Amazons. As assort of a deal to distend their marketing partnership, America Online invested $ atomic number 6 jillion in Amazon.com in July 2001. In the fourth quarter of 2001, Amazon.com key its first profit ever. SWOT Analysis 2.

Strength ·          globose presence ·         Inventory provided on consignment ·          localization principle of business o         No sales tax o          tightfitting to distribution centers o         Desirable navigate will attract employees ·          musical note technological processes and procedures ·         Repeat customers Weakness ·          deficiency of marketing expertise ·         Undifferentiated products and dish up (i.e. in relation to competitors) ·          comminuted area of business/ worry lacks experience ·         Rapid growth ·         Has yet to make a profit 3. Opportunity ·         Internet is a developing market. ·         Mergers, joint ventures or strategic alliances ·         Move into impudently market segments that offer stir profits ·         International market ·         Use brand name recognition... If you want to pry a full essay, order it on our website: Orderessay

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